From February 13 to 15, 2026, the Quebec City Exhibition Center is set to become the center of motorized culture in Canada. Expo Moto Québec, presented by Beneva and powered by the Tecnic Driving School, is not just a trade show; it is a true celebration of passion on two and four wheels. Under the visionary new leadership of Ben Milot and David Étienne Durivage, this edition promises to redefine the experience for enthusiasts in the eastern part of the province.
A renewed vision: passion as a driving force
The arrival of motocross legend Ben Milot and TV producer and director David Étienne Durivage at the helm of the event marks a turning point. Their goal is clear: to transform the show into a human hub.
“Expo Moto Québec is first and foremost about the passion that brings us together. We want to provide a place where motorcyclists can meet, talk about their bikes, their routes, their projects, and everything that excites them. The goal is to strengthen the community that already exists on the roads and offer it a place to meet and discover new things. We also want to shine a spotlight on manufacturers and sports stars,” explains Ben Milot.
With more than 14 brands represented and an impressive inventory of 400 new and used motorcycles, the show is the largest gathering of its kind in the region. Major Quebec City dealers will be on hand, creating a unique opportunity for buyers to compare and finalize their plans for the 2026 season.
A journey through themed areas
One of the great strengths of this edition is its segmentation by universe. Every visitor, whether they are a fan of asphalt or mud, will find something to suit them.
Performance and Adventure: two sought-after disciplines
The Motorcycle Sport and Sport Tourism Zone, under the direction of expert Pascal Bastien (ASM Motosport), will immerse speed enthusiasts in the latest cutting-edge technologies. Visitors will be able to admire the spectacular BMW M 1000 RR, a machine that pushes the limits of German engineering.
For those who prefer the horizon to the finish line, the Adventure Motorcycle Zone will be the place to be. Led by Marc Chartrand (Trans Québec Trail, Ride Aventure, and La Classique)
This zone will serve as a hub for planning epic expeditions, surrounded by tourist offices, specialized equipment, and organizations such as the FQMHR and the FMSQ, which organizes the endurocross championship.
Earth and Art: MX and Custom
The off-road segment is particularly dynamic this year. The MX Zone presented by RP Race will provide an opportunity to meet professional riders, while the confirmed presence of Sherco Canada, the first official manufacturer on display, will delight enduro and trial enthusiasts.
In contrast, the Custom Bike Zone presented by La Run will celebrate aesthetics and craftsmanship. Bobbers, choppers, and café racers will be on display as mechanical works of art, proving that motorcycles are also a matter of style and personality.
Exclusive unveilings and world premieres
Expo Moto Québec 2026 will be the scene of major launches that will thrill the industry:
- Can-Am Motorcycles: the iconic Quebec brand makes a long-awaited comeback with the unveiling of several new products celebrating local expertise.
- KTM Canada: A new model will be unveiled for the first time on Friday.
- Original Garage Moto: They will unveil a bold project, the Harley-Davidson Road Glide Turbo.
- Stark Future: The European manufacturer will exclusively present its new 100% electric Supermotard model, a revolution for fans of silent performance.
- Indian Motorcycle: Visitors will be able to discover the Indian Sport Scout RT 2026, which combines a bold cruiser look with modern technology.
Among the motorcycle brands present, Harley-Davidson will be on site with iconic models that have marked the history of motorcycling, represented by Prémont Harley-Davidson.
KOVE, the up-and-coming motorcycle brand, will be exhibiting its off-road and rally vehicles as seen at Dakar.
Culture and entertainment: more than just an exhibition
This year, the show is incorporating a new cultural dimension with the Quebec City premiere of the Quebec Moto Film Fest. Under the direction of Marc Provencher, the festival will present 12 films, including several North American premieres, exploring the soul of motorcycle culture.
The Scène XPN will also be a must-see. It will host interviews and conferences with prominent figures such as:
- Michel Barrette, storyteller and inveterate enthusiast;
- Hugo Girard, the strong man with the heart of a biker;
- Jean-Sébastien Roy, multiple motocross champion.
In addition, the Canadian Motorcycle Hall of Fame (CMHF) will be marking its presence by presenting the MX 80/90 Reunion on Saturday, February 14, a moment of pure nostalgia to celebrate the history of motocross in Canada. The event will be an opportunity to celebrate these heroes, as well as notable personalities such as Jean-Sébastien Roy, the Grégoire brothers, Robert Généreux, Guy Giroux, Daniel Baudoin, Marc Saint-Arnaud (1983 Canadian Pro 500 champion), Yves Gervais, Patrice Tessier, the Desormeaux brothers, Gaetan Lemelin, Jean-Guy Rollin, and many others who shaped the 1980s and 1990s.
For thrill seekers and world record enthusiasts, the presence of Gilles Gagné, Bonneville speed record holder, will inspire those who dream of pushing the limits of what is possible.
The next generation and safety
The event does not forget future motorcyclists. The Milot Land Academy Test Zone will allow children aged 4 to 10 to have their first experience on Husqvarna electric motorcycles in an ultra-safe environment. This is where the passions of tomorrow are born.
Practical information
The show will be held at the Quebec City Exhibition Center:
- Dates: February 13 to 15, 2026.
- Prices: $17 for adults, $10 for students (12-17 years old).
- Family package: $45 (2 adults, , 2 students)
- Major advantage: the ticket gives access to the site for all three days of the event, allowing visitors to come back so they don’t miss any of the conferences and films.
