It’s that time of year where people start to switch mindsets from summer to what’s next, and that means snowmobiles and Hay Days!
This is always one of the most exciting times of the year for Ski-Doo and Lynx as we add fuel to the fire that burns within our snowmobile customers and engage them on both your and our platforms.
With that in mind I’m excited to share some of our fall plans to create unique moments where we will be creating memorable moments to enhance our customer’s experiences.
Thank you for reading—and sharing!
Steve Cowing
Snowmobile PR Manager
Hay Days Booth – Ski-Doo
New Attractions, New Interactions
There will be some fun new things within the booth this year and some of the familiar ones too.
Saturday 9/6
- Booth opens 7:00 AM
- Can-Am Coffee starts 7:30 AM
- Meet our Ambassadors 8:00 AM
- Racing Press Conference 10:00 – 10:30 AM
- Ski-Doo Sledders Challenge All Day
- Live Hay Days T-Shirt printing 8:00 AM – 4:00 PM
- Live Design and Innovation Sketching 11:00 AM, 1:00 PM and 4:00 PM
Sunday 9/7
- Booth opens 7:00 AM
- Can-Am Coffee starts 7:30 AM
- Ski-Doo Sledders Challenge All Day
- Hay Days T-Shirt printing 8:00 AM – 1:00 PM
- Live Design and Innovation Sketching 9:00 AM – 11:00 AM
Displays will include the 2026 MXZ 600RS, 2026 Ski-Doo Models, Twin Track Oval race sled, Scale models of Design and Innovation concepts, and a new Parts, Accessories and Apparel module with the most popular products.
Plus, a 10.25” Display with expert personnel to demonstrate capabilities and answer questions on connectivity
You’ll want to take a look at some concepts from our design studio and meet the designers sketching live throughout the weekend – and challenge one of our racers or ambassadors at the Sledders gaming lounge. Ski-Doo owners can also play pull tabs and win prizes with many forms of proof of ownership (photos, keys, registration, …).
Product experts for snowmobiles and accessories will be available all day to answer questions.
Ambassadors onsite will be:
- Carl Kuster MJ Thompson
- Troy Oleson Steve Martin
- John Gibbs Dave Norona
- Kaylee Peterson Dave Comstock
Ski-Doo Models
| MXZ | X-RS w/ Comp | MINERAL BLUE |
| MXZ | Neo+ | NEO YELLOW |
| Renegade | ADR w/ Enduro | BLACK |
| Backcountry | X-RS S-43 | SCANDI BLUE |
| Backcountry | Adrenaline S-43 | CATALYST GREY |
| Freeride | 154 | SCANDI BLUE |
| Summit | X 154 | TIMELESS BLACK |
| Summit | ADR w/ Edge 154 | MONUMENT GREY |
| Expedition | SE | TERRA GREEN |
| Expedition | Xtreme | SCANDI BLUE |
| Expedition | Sport | NEO YELLOW |
| MXZ | 200 | NEO YELLOW |
Hay Days Booth – Lynx
Chill out and catch the Down and Dirty Challenge
If you’re feeling warm stop by and recharge in the Lynx Sub-Zero chamber – it will bring you back to temperatures more fitting of Scandinavia!
Saturday 9/6
- 7:00 AM Booth Opens
- 7:30 AM Can-Am Coffee starts
- 11:00 AM Lynx Freezies
- 2:00 PM Down & Dirty Mud Challenge at the Hay Days Mud Pit
Sunday 9/7
- 7:00 AM Booth Opens
- 7:30 AM Can-Am Coffee starts
There will be product experts on-hand including Joni Launonen to answer all the questions on “why Lynx?” Plus, current Lynx owners get to draw a pull tab to win prizes with many forms of proof of ownership (photos, keys, registration, …).
Ambassadors onsite will be:
- Ross Robinson
- Colton Sturm
- Cynthia Prefontaine
- Warren Gage
Lynx Models
- RAVE RE 850 E-TEC Turbo R Viper Red / Black
- Brutal RE – 20 850 E-TEC Viper Red / Black
- COMMANDER RE 900 ACE Turbo R Glacier Cyan / Black
- Shredder DS – 4100 850 E-TEC Turbo R Hot Chili Metallic / Black
Avalanche Awareness Classes
We will again be hosting these important safety classes at BRP dealers – watch for a separate announcement with schedules coming soon
Fall Shows
People will be able to see some of the 2026 models, visit with product experts and have a chance to grab giveaways at the Ski-Doo and Lynx booths at these fall shows –
Big East Powersports Show Oct 3-4 in Syracuse, NY (Dealer led)
New Hampshire Grass Drags Oct 10-12 in Fremont, NH
Utah Snowmobile Show Oct 10-11 in Farmington, UT
Alberta Snowmobile, ATV and Off-Road Show Oct 17-18 in Edmonton, AB
Colorado Snowmo Expo Oct 24-25 in Denver, CO (Dealer led)
Toronto International Snowmobile, ATV and Powersports Show Oct 24-26
Sask Snow Show Nov 1-2 in Prairie Land Park, Saskatoon (Dealer led)
Snowmobile & Powersports USA Show & Sale Nov 7-9 in Novi, MI
Salon de la motoneige et du quad Quebec Nov 7-9 in Quebec City
Idaho Snowmobile Show Nov 21-22 in Boise, ID (Dealer led)
