Go Snowmobiling initiative launched to unite & inform current riders while also welcoming new riders to create a stronger voice for snowmobiling
East Lansing, MI — November 12, 2026 — Snowmobile clubs, national associations and manufacturers are coming together in the Go Snowmobiling initiative to help strengthen and build the future of snowmobiling.
Introduced by the International Snowmobile Manufacturers Association (ISMA), with Arctic Cat, BRP & Polaris as members, the new initiative brings together the snowmobiling world – manufacturers, aftermarket companies, user groups like snowmobile clubs and associations, suppliers and much more – around a common goal: protecting the sport and helping it thrive for generations to come.
North America has approximately 2 million registered snowmobiles and more than 2,500 snowmobile clubs. While snowmobiling has a strong and passionate community, the sport faces challenges including an aging rider and volunteer base, increasing costs, competition for people’s time and growing land and trail access concerns.
Go Snowmobiling is designed to address these challenges by creating a stronger, unified community voice while making it easier for people to discover, participate in and enjoy snowmobiling.
“The future of snowmobiling depends on all of us working together,” said Jaret Smith, ISMA President. “We have an incredible sport, passionate riders and a tremendous network of clubs and organizations. Go Snowmobiling is about bringing those resources together, welcoming the next generation of riders and making sure people have the information and opportunities they need to experience the sport.”
Making It Easier to Go Snowmobiling
A key focus of the initiative is helping new riders get started. GoSnowmobiling.com will provide information and resources addressing common questions, including where to rent a snowmobile, what gear is needed, where to find a local club and where to ride.
The initiative will emphasize safety, education and the social experience of snowmobiling to help make getting started more approachable.
Go Snowmobiling will also connect riders with local, state, provincial and national snowmobile organizations and help clubs reach potential new members and volunteers.
Inspiring Riders to Explore
The initiative will showcase bucket-list snowmobile trips across North America, with information contributed by associations and clubs. Content will highlight both major riding destinations and memorable experiences closer to home.
The goal is to inspire riders to explore more of the sport, discover new destinations and create lasting memories on the snow.
Supporting the Future of the Sport
Advocacy will remain an important component of Go Snowmobiling, with a focus on increasing awareness of issues that affect snowmobilers, including land and trail access, rider safety, sound and community impacts, and other factors that influence opportunities to ride.
“We are all in this together,” said Jaret Smith. “If we work together today, we can help ensure that snowmobiling has a strong future tomorrow.”
Go Snowmobiling is a collaborative effort – associations, clubs, riders and other industry partners are encouraged to participate by sharing ideas, content and resources.
For more information about Go Snowmobiling and the upcoming campaign, visit GoSnowmobiling.com following the November 12th launch.
About ISMA
The International Snowmobile Manufacturers Association (ISMA) represents snowmobile manufacturers and works with industry partners, associations, clubs and riders to support the future of snowmobiling. Through collaboration, education, advocacy and industry initiatives, ISMA works to promote responsible snowmobiling and protect opportunities for people to enjoy the sport.
